Since the launch of the iPhone, the use of information tools has changed dramatically.
Before the iPhone, there were devices like the BlackBerry, which may have been rather more functional than the original iPhone.
However, the iPhone’s innovative UX has revolutionised not only information tools, but also society.

We created XPAND Code as a linking tool that harmonised with the surrounding design.
With this, we aim to produce a new UX as a whole, from the physical space to the information space.
We often hear people say, “What’s the need for an XPAND Code when you can do the same thing with a QR code?”
UX can greatly evolve not only services, but also society.
That is what XPAND Code is aiming for.