About Us

About XPAND K.K.

The company was set up to develop and operate the XPAND Code and related services.
The predecessor of the company was GDC, Ginza Design of Communications GsK, which has been involved in the design of transport-related and industrial equipment.
It is from this background that the new perspective of linking tools in harmony with the landscape and the design of objects was born.
Now, from Tokyo, we are working with partners in Europe, South Asia, the Middle East and Greater China to explore the global use of XPAND Codes.

Company Profile

5F, Ginza Fugetsudo Bldg., 6-6-1 Ginza, Chuo-ku, Tokyo 104-0061 JAPAN

Technical partner (Image recognition technology): Vision Smarts
Marketing partner (European and Canadian sports): Foxglide
Marketing partner (Japanese sports): Ubox

EstablishedSeptember 19th, 2017
Capital Stock and Capital Reserve42 million yen
ShareholdersHigashimatsuyama fund, private investors and a founder
Intellectual Property RightsTrademarks and designs registeration in Japan / International trademark registration with WIPO / Patent registration in Japan

Our Design Achievements

Tokyo Metro, Keisei Electric Railway, Tobu Railway, Seibu Railway, Odakyu Electric Railway, Tokyu Corporation, Sotetsu Holdings, Inc., Bureau of Transportation of the Tokyo Metropolitan, East Japan Railway Company, Central Japan Railway Company, Nagoya Railroad, Transportation Bureau City of Nagoya, Kintetsu Railway, Hanshin Electric Railway, Keihan Electric Railway, Nankai Electric Railway, Sanyo Electric Railway, Osaka Metro, Kyoto city Transportation Bureau, Kobe City Transportation Bureau, Fukuoka City Transportation Bureau, Nishi-Nippon Railroad, Yurikamome Company, Tokyo Monorail, Hakone Tozan Railway, Enoshima Electric Railway, Hokuso-Railway, Chiba Urban Monorail, Kobe New Transit, Fukui Railway, Hiroshima Electric Railway, JR Bus Kanto, West JR Bus Company, Hato Bus, Osaka Airport Transport, and Tokyu Bus Corporation
and over 300 railway stations and bus terminals nationwide.
(This figure includes clients of our predecessor “Ginza Design of Communications Gsk” and projects that were not realized such as design competitions)


Board of DirectorNANMOKU Toworu (LinkedIn)
Founder CXO / Design and Tech Consultant
A member of Japan Industrial Design Association
1st grade of Certified Specialist of Intellectual Property Management (Patent, Media contents, and Brand)
IPA Information Systems Security Administrator
BiographyFaculty of Law, Waseda University / Department of Architecture, Faculty of Engineering Division II, Tokyo University of Science, Joining Isuzu Motors Ltd., and Ginza Design of Communications GsK before becoming founder CXO of XPAND K.K.

Our History

June 1, 2000Design office founded in Tochigi, Japan.
July 2001Satellite office opened in Ginza, Tokyo, Japan.
2002Registered as an official content provider for a large Japanese mobile phone carrier.
2006Entered the design business for public transport by providing information design for the Osaka underground.
June 2009Developed and operated Flash-based digital signage system “Lxwall®”.
August 2011Designed, developed and marketed “EEL-001“, a complex electric vehicle charging station, in collaboration with an electrical equipment manufacturer.
Featured in major Japanese media and invited to exhibit with Formula E at the Tokyo Motor Show 2013.
May 2012Designed, developed and marketed “Lxwall Jacket”, a wooden digital signage cover.
Awarded a special prize from Wood Utilization Competition.
October 2012Moved head office from Tochigi to Ginza, Tokyo.
January 2014Designed, developed and marketed “EEL-011λ”, an electric vehicle charging station, in collaboration with an electrical equipment manufacturer.
May 2014Opened a satellite office in Shanghai, China (contract concluded).
August 2015The prototype version of the XPAND Code is exhibited for the first time at the Sign and Display Show in Tokyo 2015.
July 2016Launched “XPAND Sign”, a sign product incorporating the XPAND Code (available only on Amazon.jp).
August 2016The Tokyo Metro, Tokyo’s underground system, has launched a new passenger information display.
The design, which we were responsible for, was shortlisted for the IIID Award 2017.
August 2016Released the XPAND Code
September 2017Established XPAND K.K. and transferred the XPAND Code-related business from its predecessor design office GDC, Ginza Design of Communications Gsk.
November 2017Exhibited XPAND Code in booth of Nippon Signal Co., Ltd. at “Railway Technology Exhibition”, Japan’s largest railway exhibition
February 2018Conducted third-party allocation of shares with Higashimatsuyama fund.
June 2018XPAND Code was adopted as Tokyo Metropolitan Small and Medium Enterprise Support Centre’s supporting product.
Receive funds from Japan Finance Corporation under the Special System for the Funding of Ventures (capital loans).
August 2018XPAND Code announced its collaboration with the bus location system of Unitrand Inc., and began operating service on signage displaying departure information for buses operated by Tokachi Bus at Obihiro Station Bus Terminal.
April 2019Release of a new generation of XPAND Code Reader app with a high performance optical recognition engine made by VisionSmarts of Belgium.
Successfully read from a distance of 215 metres / 705 feet in Japan’s largest football stadium.
September 2019Selected as an exhibitor in the IFA NEXT Japan Pavilion by the Ministry of Economy, Trade and Industry and JETRO. The XPAND Code was unveiled for the first time in Berlin, Germany.
The XPAND Code World Tour begins.
September 2019Selected as a company for the Shenzhen Program of JETRO Intellectual Property Utilization Business Support Project (JIP) in China. We were supported by teams from Shenzhen Tsinghua University and others.
October 2019Selected as a Tokyo Business Frontier exhibitor at the CEATEC by the Tokyo Metropolitan Government, Tokyo Chamber of Commerce and Industry, Tokyo Metropolitan Small and Medium Enterprise Development Corporation, and other organizations. This is the first time that XPAND Code has exhibited independently at a large scale exhibition in Japan.
January 2020Selected as an exhibitor in the Tokyo Pavilion at ISPO Munich by the Tokyo Metropolitan Government.
In Munich, Germany, the use of the XPAND Code for sports is appealed.
December 2020Selected as an exhibitor in the GITEX Future Stars Japan Pavilion by JETRO.
Promoting the XPAND Code to the MENA region, starting in Dubai, UAE.